27 July 2021 | IT | Phil Denham

The unique proposition from Microsoft that no-one else can offer

Data flows throughout your business, whether it’s through email, spreadsheets, meetings or in your business software. The trick is in how you harness this data and connect it together.

Unlike any other software provider in the world Microsoft provides organisations with solutions in all key areas of their business. This includes email (Outlook), spreadsheets (Excel), meetings (Teams or OneNote) and powerful ERP software (Microsoft Dynamics 365 Business Central) to name just a few.

How do you turn data into something useful?

Once you’ve got past the toughest issue of bringing all of your data into a single location, the next step is to bring it to life.

Posted by Phil Denham

Phil Denham is Chief Marketing Officer (CMO) at The HBP Group, where he leads the development and management of the organisation’s marketing strategy and team. With nearly two decades in the role and a career spanning marketing leadership, consulting, and communications, Phil brings extensive experience in B2B marketing and business growth.

Phil’s work sits at the intersection of marketing, technology, and commercial strategy. He has also worked closely across the wider HBP organisation, supporting sales and marketing activity across multiple companies and brands. His writing focuses on how IT, software, and emerging technologies (including AI) can help businesses improve efficiency, strengthen performance, and drive sustainable growth.

Phil holds a BA (Hons) in Communications from the University of Lincoln and an E-Marketing Award from the Chartered Institute of Marketing (CIM).

The unique proposition from Microsoft that no-one else can offer

Table Of Contents

Table Of Contents

How do you turn data into something useful?