Marketing Executive

The HBP Group

Quick view about this role

  • Full Time
  • Scunthorpe or Hull
  • £26,000 - £34,000

The Role

As a Marketing Executive at The HBP Group, you’ll have the unique opportunity to make a real impact and put your personal stamp on our marketing efforts. This role offers you the chance to dive deep into a broad range of marketing techniques and skills, from leading our HubSpot strategy to driving innovative email campaigns, customer marketing and CRM management. You won’t just be part of the marketing team… you’ll be at the heart of shaping and executing strategies that directly influence both new business growth and customer engagement across the company.

Based from either our Hull or Scunthorpe office, this is the perfect role for a creative, hands on marketer who loves variety and wants to immerse themselves in a mix of campaigns. You’ll have the freedom to experiment, collaborate with cross functional teams and create exciting, data driven marketing initiatives that drive real results, all while benefiting from robust training and guidance to help you grow and thrive. Whether it’s generating leads, enhancing the customer journey or refining marketing processes for greater efficiency, you’ll be making a tangible difference. Plus, with the chance to work closely with sales and customer success teams, your work will play a pivotal role in aligning these core functions to create a seamless experience for both prospects and customers.

If you’re looking for a role where you can bring fresh ideas to the table, take ownership of innovative campaigns and see your creativity and strategic thinking come to life, this is the perfect opportunity for you!

 

Responsibilities

The role encompasses several key areas of responsibility, including:

HubSpot Management

  • Oversee daily use of HubSpot for marketing automation, email marketing, digital campaigns and CRM management.
  • Manage and maintain HubSpot workflows, properties, naming conventions, ads, forms and CRM.
  • Monitor, analyse and report on campaign performance using HubSpot analytics.
  • Act as the HubSpot Champion, providing support and training to the marketing and sales teams.
  • Continually assess and improve marketing processes for greater efficiency and effectiveness.

CRM

  • Support the transition to HubSpot CRM and ensure its successful integration across teams.
  • Collaborate cross functionally with sales and customer success teams to ensure CRM is utilised optimally for lead management.
  • Manage automated marketing lists and personalised email campaigns to targeted segments.
  • Provide insights and recommendations for improving marketing ROI.

Customer Marketing

  • Develop a deep understanding of our customer base to create targeted marketing campaigns.
  • Measure and report on campaign success, presenting key findings and development areas.
  • Use diverse channels like email, social media, and landing pages to educate customers about our products and services.
  • Assist in planning and executing virtual events, workshops, conferences and networking events that enhance customer engagement.

Knowledge & Experience (Required)

To be our successful candidate, you will possess the following:

  • A minimum of 2 years of hands on marketing experience, with a strong emphasis on email marketing, campaign management, and CRM tools.
  • Demonstrated proficiency in HubSpot or similar CRM/marketing automation platforms.
  • Strong analytical skills with the ability to make data-driven marketing decisions.
  • Excellent written and verbal communication skills for cross-functional collaboration.

So, who are we?

The HBP Group is the number one choice for many businesses across the UK looking for reliable, award-winning business technology. Providing a range of services including local IT Support accounts software and EPOS solutions. We offer our customers a range of the best market-leading products and services to streamline complex business processes and increase efficiency. We have 3 offices including our head office in Scunthorpe, an office in Hull and another office in Peterborough.

 

Why work for us?

Here at The HBP Group we are passionate about our business and our customers, and believe our people are our most valuable asset. Driven by our commitment to creating a great place to work for all our staff, we are always looking for ways to improve our employee experience.

Accredited to The Living Wage Foundation, we are a Real Living Wage Employer and this year we were awarded Best Companies “Outstanding” accreditation. However, we’re not going to stop there and are focused on achieving 3 Star “World Class employer to work for” accreditation in the future.

That’s why it’s a great time to join The HBP Group… As we continue our successful journey with exciting and achievable growth plans, we want to focus not only on our overall commercial objectives but creating a great working environment for our staff to thrive.

So, on top of the normal benefits, we think some of the amazing reasons to join us are:

  • 28 days of holiday, plus bank holidays = 36 days holiday total (prorated for part time employees)!
  • Option to sell back holiday*
  • Salary Sacrifice Pension Scheme*
  • Hybrid Working (3:2 model, meaning two days working from home)
  • A pro-active team of staff who organise regular social events and sporting activities – This includes a Mid-Year and Year-End Appreciation Party. We also have a number of themed office days including for Pancake day and also to support our chosen charity.
  • A friendly inclusive environment across the whole office – we really are a great bunch!
  • Enhanced Maternity Pay*.
  • Enhanced Paternity Pay*.
  • Enhanced Bereavement Leave, with our “Time to say goodbye leave”.
  • Free lunches.
  • Casual business dress code (with option to choose from our free workwear wardrobe selection).
  • Christmas Thank You Bonus*.
  • Support and guidance from your very first day!
  • Tailored Training Plans to support success in your role.
  • Personal Development Plans to support career advancement.
  • On-site parking.
  • Company Sick Pay*.
  • Wellness activities

*Length of service / eligibility criteria.

If you think you fit the description above and you like the sound of what we have to offer…then this could be a great opportunity for you to join a growing, well-established business and progress your career.

Closing Date: 30/12/24 – We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application. Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.

Job Type: Full-time.

Why Work For Us?

If you’d like to know more about why you should work for The HBP Group then find out more by following the link below.

Supporting both your work and personal life

Employment with benefits

We know that having a fantastic work life isn’t all about bean bags and pool tables, so all of our benefits are designed to make a real difference.
We’ve put a lot of work into making The HBP Group an amazing place to work; part of that is our benefits package. Here’s just some of the things we offer to
our team. Don’t hold your breath to read all of these, because there’s a lot.

Hybrid Working

Our hybrid working offers the best of both worlds; the option to work from home but also time spent with your colleagues in one of our offices.

Flexible Working Hours

Our working week is just 35-hours and you have the option to choose the start and end time of your working day, around our office hours (8am – 5pm).

Head, Boobs and Balls

We offer free (and anonymous) mental health counselling and if you ever have concerns about your boobs or balls then we pay for a private consultation.

Wellness Days

Every quarter we hold a wellness events, providing support, guidance and help on a key topic that we believe contributes to a healthy and happy life.

Supporting Your Health

To support your health, and the additional costs of some healthcare, we provide everyone with the option of the Health Shield app.

28-Day Holiday Allowance

Our holiday allowance goes way beyond what most companies offer. You get 28 days, plus bank holidays – that’s at least 36 days off a year.

Annual Bonus

Without doubt Christmas is one of the most expensive times of the year. That’s why we offer a Christmas bonus scheme, paid to you in November.

All Stars Club

The All Stars Club is an annual reward which is voted for by every member of The HBP Group. Winners are treated to an all-inclusive break as recognition.

The 200 Club

To recognise over achievement in the BD team, we offer an all-inclusive break to any person who hits the relevant criteria over the course of the year.

Enhanced Maternity Leave

Motherhood is certainly no walk in the park, which is why it’s important to us that our mothers feel supported; and why offer enhanced maternity pay.

Enhanced Paternity Leave

To support the new dads, we offer an enhanced paternity package that provide 2 weeks’ full pay at the most special of times.

Enhanced Adoption Leave

We endeavour to ensure everyone is given support and encouragement before, during and on their return to work from adoption leave.

Leave to Say Goodbye

Sadly, some of you will lose loved ones during your time with us. So we offer 5 days’ ‘to say goodbye’ leave (and compassionate leave), on full pay.

Looking After Dependents

Most of you will have caring responsibilities, so we provide 2 days in a rolling 12-month period, paid at full pay to look after dependents.

Tailored Training Plans

To carry out your role there will be knowledge and skills you need to master. So, we provide every member of staff with a tailored training plans.

Personal Development Plans

To progress yours skills beyond your immediate job requirements, we’ll either fund specific courses to study inside or outside of work, if you’d like.

Yep, there’s more

No, seriously!

The HBP Group Staff Discount

To support both our staff and local businesses, we’ve built our own discount scheme with a combination of local businesses and our customers.

Free Food

Every day, we provide a meal to every member of our team who would like one completely free of charge – helping save over £1,700 a year!

Holiday Sell-Back Option

Whilst we like everyone to have a well-earned rest throughout the year, we do offer the option to sell up to 5 days of your annual leave.

Long-Service Awards

As recognition of long-service, we reward anyone that has worked for us for 5, 10, 15, 20, 25 or 30 years (and no doubt more in the future).

The HBP Group Wardrobe

To help everyone look sharp at the office we provide all of our staff with a selection of clothing from The HBP Group Wardrobe.

Bi-Annual Appreciation Parties

Twice a year, we feedback to everyone about our performance and have a good ol’ knees up. Great chance to catch-up with colleagues.

Themed Office Activities

We don’t need much of an excuse to host a barbecue when the sun comes out, but we also have mini celebrations throughout the year.

Staff Referral Scheme

If a person you recommend joins and passes their probation, you get 3,000 big ones added to your next payslip. That’s right, £3,000!

Pension Scheme

Our pension scheme provides those that are eligible with a pension, that has a matched contribution of up to 4% available from us too.

Environmental Policies

A robust ESG plan in place, focussing on 3 key areas: good health and wellbeing, decent work and economic growth and climate action.

Colourworks

We use a psychometric testing to help you, our managers and your colleagues adapt behaviours, to get the best out of each other.

Penny For Your Thoughts

Each year, we ask you to spend some time with one of our leadership team to provide your honest opinions about the business.